Polaris
Free tools›Hook Generator
Free tool

Free Ad Hook Generator

Enter your product and get 10 scroll-stopping hooks built on proven formulas — the first 3 seconds that decide whether your ad gets watched. Free, no signup.

What this hook generator does

Enter your product and this free hook generator gives you 10 scroll-stopping opening lines built on proven ad-hook formulas — POV, before/after, curiosity, problem-callout, honest-review, and more. Add your audience and main benefit for sharper results, and regenerate as many times as you want.

Why the hook is (almost) everything

On TikTok and Reels, most viewers decide within three seconds whether to keep watching. A great product with a weak opening line dies in the feed; an average product with a strong hook gets a chance. That's why experienced media buyers treat the hook as a variable to test, not a line to write once.

Ad hook formulas that work

  • POV / relatable moment: put the viewer inside the scenario.
  • Problem callout: "Stop scrolling if you…" names the exact pain.
  • Curiosity gap: tease a result without giving it away.
  • Honest review: "I tried it for 7 days" reads as authentic.
  • Before → after: promise a transformation up front.

Generate a batch above, pick your favorites, and test them against the same video. Then drop the winners into a full script with the UGC script generator.

Frequently asked questions

Is the hook generator free?
Yes — it's free, runs in your browser, and needs no signup. Generate as many hooks as you like and copy the ones you want.
What is an ad hook?
The hook is the first 3 seconds of an ad — the line and visual that stop the scroll. It's the single biggest factor in whether the rest of your ad gets watched, so most winning creatives test many hooks against the same body.
What makes a hook scroll-stopping?
Curiosity, a specific callout of who it's for, a bold claim you can back up, or a relatable problem — delivered fast and in plain, spoken language. Specificity beats hype.
How many hooks should I test?
Test at least 3-5 hooks per creative. It's the cheapest experiment in paid media: same video body, different opening line, and you learn which angle the market responds to.

Generate winners inside Claude

Connect Polaris to Claude and it makes UGC-style video and image ads right in the chat. First batch of 12 free.

More free tools

UGC Script GeneratorTurn a product into a ready-to-film UGC ad script in seconds.ROAS CalculatorWork out your ROAS, break-even, and real ad profit in one place.

Related reading

PlaybookThe 3-second hook framework for TikTok adsPlaybookHow to brief AI to write scroll-stopping hooksPlaybookHow auto-captions lift hook rate on TikTok