Generate ecommerce ads inside Claude (MCP guide)
Connect Polaris to Claude with the MCP connector and generate UGC-style ecommerce video and image ads right in chat. Setup steps, the full workflow, and tips.
Yes — you can generate UGC-style ecommerce video and image ads without ever leaving Claude. Polaris ships as an MCP connector: add it once, then describe the ad you want in chat and Polaris returns a finished video or product shot — captions burned in — right inside the conversation.
This guide covers what the Polaris MCP connector is, how to connect it to Claude, and the exact workflow for making your first ad in chat. No new app to learn, no exporting between tools — just a prompt and a product.
What is the Polaris MCP connector?
MCP (Model Context Protocol) is the open standard that lets Claude talk to outside tools. When you add Polaris as an MCP connector, Claude gains a set of ad-making actions it can call on your behalf. You stay in the chat you already use; Polaris does the generation in the background and hands the finished asset back into the thread.
In practice that means you can paste a product image or a product URL, say what kind of ad you want, and Polaris handles the rest — choosing the right video model per shot, generating the footage or product shot, and burning in captions. Because Polaris is built only for ecommerce, the output is tuned for ads that sell, not generic B-roll.
What you can do without leaving the chat
The connector exposes the core Polaris studio as things you can ask Claude to do:
- Generate a video ad from an image or a text prompt, using multiple top models chosen per shot (Google Veo, Kling, Seedance, Nano Banana) so each shot gets the best engine for the job.
- Generate images and product shots — clean, on-brand stills for static ads, thumbnails, or catalog imagery.
- Add Auto-Captions in 4+ TikTok-native styles (TikTok, Hormozi, Beast, Neon), transcribed word-accurate and burned straight into the video.
- Recreate a winning ad — paste a reference you like and get your own version built around your product.
- Generate voiceover to narrate the ad, plus check your credit balance and browse available models — all as chat requests.
How to connect Polaris to Claude
Setup is a one-time thing and takes a couple of minutes:
- Create your Polaris account and pick a plan at the pricing page so your credits are ready to draw from.
- In Claude, open your connector settings and add a new custom connector.
- Paste in the Polaris MCP connector and authorize it with your Polaris account. This links the two so generations bill against your Polaris credits, not a separate wallet.
- Start a new chat. Claude will now have the Polaris ad actions available and can call them whenever you ask for an ad.
That is the whole install. From here, everything happens through natural language in the chat window.
The workflow: making your first ad in chat
Once connected, the loop is fast. A typical first ad looks like this:
- Drop in the product. Paste a product image or a product link and tell Claude what you're selling and who it's for.
- Describe the ad. Say the format and vibe — for example, "a 15-second UGC unboxing for TikTok, upbeat, first-person." Polaris picks the right model per shot automatically.
- Generate. Polaris produces the video (or product shot). Because generation runs in the background, you can keep chatting while it works.
- Add captions. Ask for Auto-Captions in the style you want — Hormozi for punchy hooks, Neon for a bright TikTok look — and Polaris burns them into the video.
- Iterate or recreate. Not quite right? Ask for another take, a different hook, or paste a winning ad and have Polaris recreate it with your product.
Every asset lands back in the thread, so your prompts, versions, and finished ads live in one place instead of scattered across tabs and downloads.
In Claude via MCP vs. the traditional way
Here's how making ads in chat compares to a typical stitched-together stack:
| Step | Polaris in Claude (MCP) | Traditional workflow |
|---|---|---|
| Where you work | One chat window | Multiple apps and tabs |
| Video models | Multiple top models, chosen per shot | Usually one model per tool |
| Captions | Auto-Captions burned in, 4+ styles | Separate captioning app |
| Recreate an ad | Paste a reference, get your version | Manual re-shoot or edit |
| Iteration | Ask for another take in chat | Re-export and re-import |
| Billing | One credit balance | Several subscriptions |
Why teams pick Polaris
Polaris is an AI ad studio built for ecommerce and nothing else, and the MCP connector is where that focus pays off:
- Ads in minutes, in the tool you already use. Paste a product, describe the ad, get a video — no context-switching.
- Best model per shot. Instead of betting on one engine, Polaris routes each shot to the strongest of several top models.
- Captions that ship native. Word-accurate Auto-Captions in TikTok-ready styles, burned in and ready to post.
- Recreate what already works. Turn a proven reference ad into your own version fast.
- Credit-based pricing that scales. Pro is $49/mo for 1,500 credits/mo, and it gets cheaper on longer terms — $42/mo on 3-month and $37/mo on 6-month plans.
Tips for getting the most out of it
- Be specific about the hook. Tell Claude the first line you want on screen; a strong hook is most of an ad's performance.
- Match the caption style to the platform. Hormozi and Beast read well for bold, fast-paced content; Neon and TikTok styles fit trend-driven feeds.
- Keep your product link handy. Feeding a URL lets Polaris pull real product context for more accurate shots.
- Batch your variations. Ask for a few takes with different hooks in one go, then keep the winners.
Ready to try it? Create your first ad in Claude with the Polaris connector, or see pricing to pick the plan that fits your volume.