How to Make App Install Ads with AI

To make app install ads with AI, connect Polaris to Claude, ask in chat for a UGC-style install ad built around your app's screenshot or a script, choose the model and voice from tappable cards, and watch the finished ad render live in the conversation.

Why app install ads suit a chat-first workflow

App install campaigns typically need a high volume of creative — new hooks, new angles, new feature highlights — tested against install cost, more so than most other verticals. Being able to ask Claude for a new UGC-style install ad in plain language, rather than briefing a production team for every variant, matches how install campaigns actually get iterated on.

Step-by-step: generating app install ads with Polaris in Claude

1. Connect Polaris to Claude via the MCP connector and authorize it once.
2. Attach a screenshot or image representing your app, or paste a script describing the core feature you want to highlight.
3. Ask Claude in plain chat, e.g. "make a UGC-style install ad showing someone discovering this app feature for the first time."
4. Choose settings from the tappable option cards — video model (Kling 3.0, Veo 3.1 Quality or Fast, Seedance 2.0, or Omni for a talking actor), voiceover, and burned-in captions.
5. Watch the live panel render progress and the finished ad, typically within 20 to 180 seconds.
6. Generate multiple feature-hook variants in parallel and download them together as a ZIP to test against install cost.
7. Run scripts through Copy Judge first if you're comparing several feature angles before spending render credits on all of them.

This all happens inside Claude chat as the primary workflow; the web app exists as a secondary surface. See generating ads inside Claude via MCP for the full mechanics.

Pro tips for app install ads

• Lead with the specific problem your app solves rather than a generic "download now" — install ads convert better on relatable friction than on the app name.
• Batch several feature-focused hooks (one per core feature) instead of one generic ad, since install campaigns typically need creative variety to keep cost down over time.
• Use the talking-actor (Omni) format for a "someone explaining why they use this app" style, since that mirrors how real install-driving UGC tends to read.
• Recreate a winning install ad with new feature framing once you find a hook that performs, rather than starting from scratch each time.

Honest caveats

Generated install ads still need real testing against install cost and retention before you scale spend — creative direction gets you a strong starting set, not a guaranteed winner. Polaris builds around your actual app assets rather than a stock-avatar library, and the AI actor delivers your script without cloning a real named person. If your app operates in a regulated space (finance, health, and similar), keep feature and outcome claims compliant — no guaranteed-result language.

See pricing for credit details, and AI UGC ads for more on the format.