How to Launch Ads for a New Product with AI

To launch ads for a new product, connect Polaris to Claude once, then ask Claude in plain chat to build the ad around your product photo or script — pick video model, voice, and captions from tappable option cards, and watch the finished ad render in a live panel right in the conversation.

Why a new product launch needs fast, cheap iteration

A new product has zero track record. You don't know which hook, which angle, or which format will land, which means you need to test several ad concepts quickly rather than betting everything on one polished video. That's the core reason to build launch ads inside a chat workflow instead of a slow production pipeline: you can ask for five different openings in the time it used to take to brief one.

Step-by-step: launching new product ads with Polaris in Claude

1. Connect once. Add the Polaris MCP connector (polarisugc.com/api/mcp) to Claude and authorize it. This is a one-time setup.
2. Bring your product into the chat. Attach a clear photo of the new product, or paste a script if you already have messaging drafted.
3. Ask Claude in plain language. Something like "make a UGC-style launch ad for this product, upbeat unboxing feel." No prompt engineering required.
4. Pick settings from the option cards. Claude will surface tappable cards for the video model (Kling 3.0, Veo 3.1 Quality or Fast, Seedance 2.0, or the Omni talking-actor format), voice, and whether you want burned-in captions.
5. Watch the live panel. Progress and the finished ad render right inside the conversation, typically in 20 to 180 seconds.
6. Batch variants. Ask for a few more versions with different hooks in parallel, then download them together as a ZIP once they're ready.
7. Use Copy Judge. If you're unsure which script reads stronger, run your options through Copy Judge before you commit render credits to all of them.

A web app also exists if you'd rather manage everything outside of chat, but the chat-first workflow is the primary way Polaris is built to be used — see the full breakdown in generating ads inside Claude via MCP.

Pro tips for launch ads specifically

• Generate more variants than you think you need for a launch — you have no historical data yet, so let a wider net of hooks compete.
• Use the AI actor to deliver your actual product claims rather than generic hype; it reads more like real UGC.
• Try both a straight product demo and a reaction-style hook in the same batch, since launches often win or lose on the first two seconds.
• If you already have a script that's tested well elsewhere, paste it directly instead of describing the ad from scratch — Claude and Polaris will build around it.

Honest caveats

Polaris builds ads around your specific product — it doesn't pull from a stock-avatar library, and the AI actor delivers your script rather than cloning a named real person. Creative direction gets you a strong first draft, but you still need to test hooks against real audiences before scaling spend behind any one variant. If your new product sits in a regulated category (health, finance, supplements, and similar), keep claims compliant: no disease or cure claims, and no guaranteed-result language, regardless of how the ad is generated.

For pricing and how the credit system works across video, image, and voice generation, see Polaris pricing. To see more on the AI UGC ad format itself, check AI UGC ads.