Seedance 2.0 for Ads

Seedance 2.0 is the short-and-punchy specialist in Polaris: 4-second clips with built-in sound and strong motion, at 480p (56 credits), 720p (116), or 1080p (288), in 9:16 or 16:9. Its standout feature is control — it accepts up to 9 reference images plus first and last frames, more visual grounding than any other model in the lineup.

What Seedance 2.0 is best at

Fast, kinetic openings. Four seconds is roughly the window in which a scroller decides to stay or leave, and Seedance's motion quality is built for exactly that beat: a product slammed onto a table, a quick reveal, a whip-pan to the label. Because sound is built in, the clip arrives with audio at no extra credit cost — no add-on line item.

The reference-image system is the other reason to pick it. Feeding up to 9 images through reference_image_urls, plus pinning a first and last frame, gives you far tighter control over how your actual product looks in the render. For catalog products where the label, shape, and color have to match, that grounding is worth a lot — it is the same product-faithful philosophy behind Polaris UGC ads generally, taken further.

Specs at a glance

• Duration: 4-second clips
• Credits: 480p = 56, 720p = 116, 1080p = 288
• Ratios: 9:16 or 16:9
• Sound: built in, no add-on
• Control: up to 9 reference images (reference_image_urls) plus first/last frames

Trade-offs to know

Four seconds is a constraint, not just a style. There is no room for a spoken pitch or a story arc — Seedance clips work as hooks, cutaways, and loops, usually stitched with longer footage from other Polaris models. The 1080p tier at 288 credits is also the priciest per second of footage in the lineup, so draft at 480p and reserve 1080p for finals. Check pricing to plan credit spend across a batch. And no 1:1 — square stays with Kling.

How to use it

1. Connect the Polaris MCP once, then ask Claude in chat for the ad, attaching your product photos as references.
2. On the tappable settings cards, pick Seedance 2.0, then resolution and ratio.
3. The live panel renders the result in 20-180 seconds; failed renders auto-refund.

Step-by-step setup lives in generating ads inside Claude via MCP.